Webcasts, Web Video and Online Content

Technology marches forward. In the 20 years I've been in this business, I've seen it change from handing clients a VHS tape to delivering their video on a USB thumb drive or via Dropbox. Through all these changes, what hasn't changed is the need to deliver a video that delivers a message effectively, engages the audience and well, looks nice.

As times change, so do the methods which our clients engage their audience. In the past four years, we have engaged over 100,000 viewers through our webcasting service. Working from a client location, like we did last week in Tulsa, Oklahoma, we produce what amounts to a television show, complete with cameras, lighting, wireless microphones and feed the program live to a password-protected site for viewers to watch.

The only real requirement for any webcast is a high-speed internet connection, preferably a dedicated line with a minimum 1.5mbps upload speed. After that, we bring in everything necessary to manage and produce the event.

Clients in Atlanta also have the option of using our studio as the origination point of the webcast. We can create a set using our in-house props, or bring in rental items to create a custom look. 

For clients not needing live webcasts, we can create on-demand webcasts, or webinars hosted by video portals, content delivery networks or client servers.

Nearly every corporate video, television segment or commercial we produce ends up - at some point - online. In fact, we strongly encourage all our corporate clients to create an online portal for their video and maximize the free exposure offered through many social media sites.

If you need to know more about our services, including webcasts, web video and other online content, give us a call. We'd be pleased to help. Visit our website at http://www.forrestermedia.com/services/webcasts.html to learn more about our webcasting service.

A quest for nature...in downtown Atlanta

You may not always think of waterfalls, streams, treehouses or alligators when you think of downtown Atlanta, but the Fernbank Museum of Natural History is out to change that. On Saturday, March 19th, they opened their newest permanent exhibit, NatureQuest. Designed to be a fun, but informative playspace, Thinkwell Productions in Burbank, CA created many of Georgia's natural outdoor environments for kids to explore indoors.

Forrester Media was given the task of capturing images of NatureQuest for a promotional commercial, intended to have the feel of a blockbuster movie trailer. Michael Forrester first met with the Thinkwell team in Burbank to discuss the project. Several weeks later, our Atlanta team gathered at Fernbank on a Saturday morning to spend a day in this beautiful space and get the images needed for the 'trailer.'


We shot the footage on Sony's XDCam EX format, using an EX-3 camera shooting 1080P. All our the shots were slated using an Apple iPad with the MovieSlate app.

Our young actor looking for artifacts 

Young (and some older) actors were available to bring the space to life and have some fun testing out the room. There are literally dozens of hidden animals, adventures and explorations in NatureQuest. 
A big jib move about to begin 

The Libec jib was mounted on our Eagle doorway dolly, which allowed us to manuever the room quickly, since we captured nearly two dozen shots during the production. 

The clubhouse is one of the focal points of NatureQuest 
One of the fascinating things for me was the chance to look at the all the fun adventures that are incorporated into NatureQuest. It's technology-laden, but you don't feel that when you're in the space. It's very organic, intuitive and well, just plain fun.

Here's the trailer. Get your kids, and yourself, ready for an adventure!

NatureQuest is included in your admission to Fernbank. We enjoyed working with Thinkwell and Fernbank on this production. Now it's on to our next adventure!

I'd like to thank the Academy...

It's not everyday you get a chance to hold an Academy Award. They're usually locked up or in someones house that I don't get to visit...but I recently had a chance to put my hands on one and it took some prying to get them off of it! Okay, just kidding about the prying, but it was a unique opportunity I had while visiting the Walt Disney Studios in Burbank last week.


The Walt Disney Company maintains an official Archive on the Burbank lot and I was fortunate enough to visit with Disney Legend and founder of the Archives, Dave Smith, who just retired after spending 40 years collecting and organizing thousands and thousands of items that are now a part of official Disney history.

A part of that history is the Oscar for Best Documentary in 1958, White Wilderness. It was that Academy Award that I ended up holding for the photograph. I've often watched the Oscars show and more than once I've heard winners say something to the effect of 'wow, it's heavy.' They're right. At 8.5 pounds (and 13 inches tall), it is surprisingly heavy, but I suppose the top award in Hollywood should be.

It was a fascinating visit to a company known for it's legacy of creativity, innovation and family entertainment.

The Internet...by the numbers

I stumbled across this great video put together for a lecture at AIGA Baltimore last month. Titled 'The State of the Internet' by JESS3 (on Vimeo) it features some startling numbers about all of us internet users.

One section I find especially interesting begins about 2 minutes in when online video statistics are provided, then at about 2'50" when the launch date of major social network sites are listed. In that section, it's interesting to look at the last couple of years...it's about the same as the first couple of years listed! So enough talk...take a looK:

YouTube Search Accounts for Nearly 28% of All Google Searches

If there was ever any doubt as to the growing popularity to online video, the latest comScore report shows that now, more than ever, video results are being included in Google searches. What does that mean to a business? Exposure. Youtube-search

Known as blended search results, Google and other search engines are increasingly including videos in their organic, non-paid, results. Relatively few companies have online video and most that do have not distributed the video beyond the walls of their internet site. That's a big mistake.

Having online video puts you at a distinct advantage over your competitor when someone decides to use Google to make a search. Every company that needs customers - and I think that's just about all of us - should have a YouTube page with at least one video posted that has meta-data embedded. If your video was not optimized during the production process, you can manually add keywords during the upload process on YouTube. I would add that even if your video does include meta-data you should still take advantage of adding keywords manually.

In the end, the more places your video is seen on the web, the more likely your phone will ring or customers will walk in your door.

There are few ways better to introduce your business, product or service to potential customers than through a web site. Introducing yourself with a video is one of them.

As for the statistics on the YouTube Searches from comScore, here's another post that includes them: YouTube Search Accounts for Nearly 28% of All Google Searches