Planning your production - Part Two
Planning your production - Part Four

Planning your production - Part Three

Planning your production is a four-part series to help you better understand the video production process by breaking down each element involved in producing a video. By understanding the process, it's our hope you'll ultimately benefit from a better video by knowing what's going to happen and when.

Part One of this series can be found at:

In part three of this four part series, we exam the filming portion of your production.

This is the point where ideas become images.

Once scripting is complete and the location scout has been made, shooting days are scheduled. Since the shoot normally involves the scheduling of several people, including you or your representatives, considerations should be made to ensure everyone is available on the preferred shoot date prior to booking the date.

On the day of the shoot, the location should be ready for the crew. If the location include employees working their normal assignments, these employees should receive notification in advance that the production will be occurring. Appearance releases are needed from everyone identifiable and appearing on camera.

For those appearing on camera for an interview, we suggest they wear solid-colored clothing. Earth tones work best but by no means are required.

Filming almost always takes longer than clients expect it to take. We schedule what we believe will be sufficient time for setting up each shot, filming the scene or interview and moving on to the next setup. While we are aware of the impact filming can make on a busy location, trying to rush an interview or skip a meal break is generally not a good idea.

Appearing on camera can be stressful for those not accustomed to doing so. It's our job to help sooth nerves and make our guests comfortable. Having bottled water, snacks or lunch provided goes a long way in keeping them happy so they can focus on giving their best rather than worrying about a growling stomach. In all honesty, the same applies to the crew. A fed crew is a happy crew. If we are scheduled for a full-day shoot, we'll discuss options in advance so arrangements can be made.

The filming days are the most expensive days of the production in terms of labor. Therefore it is important that we have an accurate shot list and script so time is not wasted on determining what to shoot. The director should be able to work directly from the shot list and script. Adding or changing shots and scenes could create an overtime situation that may not be budgeted. Make good use of your pre-production time to iron out issues in the script to avoid problems on the day of filming.

Our gear is travel-ready, so we'll arrive with a cart of equipment (often more, occasionally less depending on the project) and get to work setting up the camera, lighting and microphones. Of course, every production is different, so some projects may take more time than others to prepare for our first interview, event or webcast.

We'll keep you informed throughout the day on our progress and alert you to any issues that require your attention.

It's our goal to have a safe and productive day of filming.

Next week, we'll discuss the editing of your video, also known as the post-production process and wrap up the post with a summary.

As always, we're here to answer your questions and provide a free estimate for your video. You can visit our website at Forrester Media or call us at 770-226-9250.



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