As we move deeper into the social media landscape, brands are finding they need to do more than sell products. They need to engage their customers through interactive activities and events in local communities. We regularly cover Brand Experiences at single-day or weekend festivals, races and sporting events.
The client moves a truckload of fun activities, games, challenges and giveaways to a location. Fans and visitors then have the opportunity to connect with the brand, helping build awareness and loyalty.
Customers increasingly expect to connect with their favorite brands, either on social media, such as Facebook or Twitter, or through touchpoints including in-person experiences, such as the events we've covered for Coca-Cola, AT&T, Home Depot, PNC Bank and others.
In today's digital world, companies have found that stepping foot out of the office, and into the world of their consumer helps them not only connect, but better understand what the marketplace wants, needs and expects. Brand experiences allow this interaction, benefitting both the brand and the consumer.
We've covered Brand Experiences in over a dozen cities including Miami, Dallas, Salt Lake City, Seattle, Houston, New Orleans, Indianapolis, Columbus (OH), Tallahassee, Morgantown (WV), Los Angeles, Ann Arbor, Baton Rouge and of course, Atlanta.
To learn more about Forrester Media and our camera crews to film Brand Experiences, visit us at http://www.forrestermedia.com.