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Athlete Bo Jackson helping Alabama tornado victims

We had the opportunity to work with football and baseball star Bo Jackson today on a shoot at The Weather Channel. Bo was promoting his upcoming 'Bo Bikes Bama' bicycle ride fundraiser on April 27th in Cordova, Alabama.

Forrester Media - Weather Channel - Bo Jackson
Bo Jackson with Meteorologist Paul Goodloe talking bikes.

The bike ride offers both a 20-mile and 60-mile route starting in Cordova and heading north before returning offering both amateur and professional cyclists the opportunity to help raise funds for the victims of the deadly April 27, 2011 tornadoes that struck multiple cities in Alabama.

Bo hopes to raise $1 million through donations and sponsorships. All contributions go to the Governor's Emergency Relief Fund, which was established after the devastating tornadoes.

To learn more about Bo Bikes Bama, visit www.bobikesbama.com

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